Quickly Set Up a RSS MailChimp Campaign

An image of a desktop and a smartphone screen with yellow envelopes floating out of them.In my last article titled, “Easily Engage with Subscribers Using MailChimp,” we installed a MailChimp list-subscribe form on the WordPress website. As promised, this article will cover setting up an RSS MailChimp campaign so that users that subscribe to the MailChimp list will receive an RSS feed every time you post to your blog.

As mention in my previous article, the process for setting up MailChimp on a WordPress website involves: Step One - Setup of a MailChimp account; Step Two - Setup of an RSS-driven MailChimp campaign; and Step Three - Connecting the MailChimp account to the WordPress website. This article will cover Step Two - Setup of an RSS-driven MailChimp campaign. The next MailChimp article will cover Step Three.

Set Up an RSS MailChimp Campaign

Let’s get started by logging into the MailChimp account and using the following instructions as a guide to set up the MailChimp RSS feed.

1.From the MailChimp Dashboard select “Create New Campaign.”

2.Select “RSS-Driven Campaign,” then click “Select.”

3.Input your RSS feed URL (Refer to my article titled, “Google FeedBurner in WordPress Made Easy”).

• Example URL: http://feeds.feedburner.com/yourdomainname (without the .com extension)

4.Select when the content is to be sent, then click “Next.”

• It is recommended to select “Every Day” to automatically send emails when you post to the blog.

5.Select which list the email will be connected to, then click “Next.”

6.At this point you should give the campaign a name, make changes if necessary, or select other options, then click “Next.”

• Example Name: My Blog Name

7.Next, select a template (If you’re new at this, it is recommended to start with a simple one-column template).

8.Customize your email.

9.In the content area select the “RSS Item” template and drag and drop it into place.

10.Then, click “Save” to save the template.

Congratulations! You have set up an RSS MailChimp campaign. In my next article, we will cover connecting the MailChimp account to the WordPress website so that changes made on the MailChimp account can be updated on the WordPress Dashboard. This is beneficial because it eliminates the need to switch back and forth from MailChimp to WordPress.

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Diane Penny is a full-stack Web designer, author, and blogger. For more information on how to set up a professional website and stay up-to-date on current Web trends, use the “Sign-up” button above to subscribe to the "Tech Realm Newsletter." You can also find some great video tutorials on Web design and development by subscribing to the Diane Penny Web Design YouTube channel.

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Image Citation:

Email-3249062_640. Ribkhan. Pixabay.com. Web. 29 Sept. 2018.


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