Google FeedBurner in WordPress Made Easy

Female hands holding iPad with word Newsletter on screen.In my last article titled, "Tips for Adding Google Services to WordPress," we set up the Google Search Console and added a Google Maps widget to the website. In this article, we will set up an RSS (Really Simple Syndication) feed on the website using Google FeedBurner.

An RSS feed eliminates the need to visit numerous websites to stay up to date on the latest content. An RSS reader will deliver the latest content as soon as it is published. Your audience can subscribe by email to receive new content as you post it on your blog.

Free and paid RSS readers are available and they are also available as plugins and apps. There are different options for setting up RSS feeds, depending on the type of RSS reader that is used. An RSS plugin simplifies setting up an RSS feed, but there may be some WordPress compatibility issues that must be resolved before using it. Another option involves going into your website files and changing the htaccess file. There is also an option that requires using a function code. I prefer to use Google FeedBurner because it is free, widely used, and does not require the actions mentioned above.

Google FeedBurner

Setting up an RSS feed for your website adds more functionality and user interaction to your website. So, let’s get started setting up FeedBurner feeds. The FeedBurner interface is pretty straight-forward. Therefore, the instructions provided in this article serve as an additional resource for setting up your FeedBurner feed.

1.Type “Feedburner” into your browser’s search field. In the results click the link for “Feed Burner.” This will take you to the Google FeedBurner interface.

2.Sign in with a Gmail account.

3.In the field that reads “Burn a feed right this instant,” type in your blog or feed address, then type “Next.”

  • Example: http://mywebsite/blog

4.Give your feed a name, then click “Next.”

  • Example: MyBlog

5.On the next page is your FeedBurner URL. Copy and paste your URL into a blank document for saving, or write it down so that you will have it on hand in case you need to share it. Click “Next” to continue.

  • Example:
  • Once a FeedBurner feed is set up on your website, you probably won’t need to share the URL. Your visitors can just click on an RSS link on your website to subscribe to the feed.
  • The link that appears on your website might be something like, “Subscribe to Email.”

6.On the next page, click the “Clickthroughs” box, then click “Next.”

7.On the next page click the “Publicize” tab, then click “Email Subscriptions” and click “Activate.”

8.Copy the code shown to paste it into your website.

9.From your WordPress Dashboard select “Appearance,” then “Widgets”. In the sections on the right side of the page, find the Sidebar section then click the drop-down arrow on the right to open that dialogue box.

  1. On the left side of the page find the “Visual Editor” widget and drag it into the open dialogue box.

11.Once the Visual Editor widget is inside of the dialogue box, click the drop-down arrow of the widget to open it. Next, right-click your mouse to paste the FeedBurner code into the dialogue box.

12.Click “Save” then click “Done.”

13.To test your feed, return to the WordPress Dashboard, and click “Visit Website.” Go to your Blog page (or the page where the FeedBurner link will appear) and click the link.

  • This will result in being redirected to the Google FeedBurner interface where the email can be applied to the form and submitted.

Congratulations! You have installed a FeedBurner feed. In my next article we will discuss Google Analytics; a free resource for monitoring your traffic to the website. A Google Analytics account can be set up from the Google Analytics home page. There is also an analytics plugin in WordPress called ExactMetrics (formerly Google Analytics - GADWP). My next article will provide instructions on using this plugin to set up analytics in your WordPress Dashboard.

If you would like more information on a topic covered in this article, feel free to share it in the comments section below. You may also use the comments section to share any Web development-related topics that you would like more information on.

Diane Penny is a full-stack Web designer, author, and blogger. For more information on how to set up a professional website and stay up-to-date on current Web trends, use the “Sign-up” button above to subscribe to the "Tech Realm Newsletter."  You can also find some great video tutorials on Web development by subscribing to the Diane Penny Web Design YouTube channel.

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Image Citation:

Newsletter-2123474_640. Geralt. Web. 19 May 2018.


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