Install Google Analytics on the WordPress Dashboard

A computer screen with the words "climb to success" on the screen.In my last article titled, “Google FeedBurner in WordPress Made Easy,” we set up an RSS (Really Simple Syndication) feed on the website using Google FeedBurner. In this article, we will install Google Analytics on the WordPress Dashboard using a plugin called ExactMetrics (formerly Google Analytics - GADWP).

Google Analytics is a free website monitoring service that enables monitoring of website traffic. This monitoring service enables tracking website visitors; monitoring the traffic of individual pages; seeing what devices visitors use to visit the website, and so much more.

A Google Analytics account must be created in order to use the plugin. However, after setting up the account in Google Analytics, it is suggested that newcomers to monitoring websites first become familiar with monitoring the website using the ExactMetrics (formerly Google Analytics - GADWP) plugin. The plugin allows for monitoring the website traffic directly from the WordPress Dashboard without having to switch to the Google Analytics website.

Installing The ExactMetrics Plugin

As mentioned above, a Google Analytics account is needed to use the ExactMetrics plugin. Follow the instructions below to set up a Google Analytics account and install the ExactMetrics plugin.

1.Type “google analytics” into your browser’s search field. In the results, click the link for “Google Analytics Solutions – Marketing Analytics and Measurement.” This will take you to the Google Analytics homepage.

2.If you already have a Google Analytics account you will sign in. If not, you will need to create a Google Analytics account.

3.You will click on the “Admin” tab at the top of the page.

4.Next, click on the “Account” column and scroll to the bottom of the page to create an account.

5.Make sure that “Website” is selected and complete the form. Then click “Get Tracking ID.”

6.Next you will be asked to “Accept Service Agreement.” Click “I Agree” to proceed.

7.Copy the Tracking ID code.

  • The Tracking ID looks like this: UA-000000000-1

8.Next, go to your WordPress Dashboard.

9.From your WordPress Dashboard menu, select “Plugins,” then “Add New.”

10.In the search bar on the upper right side of the plugins page, type “ExactMetrics,” then select the ExactMetrics plugin.

  • Make sure that the plugin description states: “Compatible with your version of WordPress.”

11.Next, click the “Install” button. After the plugin is installed, click the “Activate” button.

12.Return to the “Plugins” page to see that the ExactMetrics plugin has been installed and activated. Then click the “Setting” link just below the plugin name.

13.Then, select “Manually enter UA Code” and paste the Tracking ID into the form and click “Save Changes.”

The “Google Analytics Dashboard” is now on your WordPress Dashboard. The website traffic is monitored by days/years and by specific filters by clicking the dropdown arrows on each button.

Congratulations! You have just installed a website monitoring service on your WordPress Dashboard. In my next article, we will cover adding MailChimp; a list generating service to the website which, will allow you to regularly communicate with website users that have opted-in to receive your newsletter and other campaigns. MailChimp is a popular and free email list generating service that is widely used and has been around for a long time.

Thank you for taking the time to read this article. If you have any comments or questions, please feel free to use the comments section below. We’d love to hear from you.

Diane Penny is a full-stack Web designer, author, and blogger. For more information on how to set up a professional website and stay up-to-date on current Web trends, use the “Sign-up” button above to subscribe to the "Tech Realm Newsletter."  You can also find some great video tutorials on Web development by subscribing to the Diane Penny Web Design YouTube channel.

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