Easily Engage Subscribers Using MailChimp

Vector image of different colored envelopes with a paper with the words Newsletter on it sticking out.In my last article titled, “Install Google Analytics on the WordPress Dashboard,” we installed Google Analytics using a WordPress plugin called ExactMetrics (formerly Google Analytics - GADWP). In this article, we will set up MailChimp on the WordPress website so that users can sign up to be on the website’s email list.

MailChimp is a popular and free email list generating service that is widely used and has been around for a long time. MailChimp is beneficial to users because they can sign up for an email list to stay up to date on the latest communications from the website. MailChimp is beneficial to website owners because it allows them to regularly communicate with website users that have opted-in to receive communications from the website.

The process for setting up MailChimp on a WordPress website involves: Step One - Setup of a MailChimp account; Step Two - Setup of an RSS-driven MailChimp campaign; and Step Three - Connecting the MailChimp account to the WordPress website. While these steps may appear simple, there are quite a few instructions required for each step. Therefore, in order to manage the word-count for this article, we will only discuss Step one - Set up a MailChimp account. The next two articles will cover Steps Two and Three respectively.

Set Up a MailChimp Account

Follow the instructions below to set up MailChimp on a WordPress website.

1.Type “Mailchimp” into your browser’s search field or use this MailChimp link.

2.If you already have a MailChimp account you will need to sign in. If not, you will need to create a MailChimp account.

3.Next, you will create a MailChimp list. Click the “Stats” dropdown button and then click the “Signup Forms.”

4.Scroll down to “Form Integration.”

5.Then click the WordPress symbol, and click “Learn More.” You will have the option to use the WordPress List-Subscribe Plugin.

6.Login to your WordPress Dashboard, then click on “Plugins,” and “Add New.’’

7.In the search bar on the upper right side of the “Plugins” page, type “WordPress List Subscribe,” then select the plugin.

  • Make sure that the plugin description states: “Compatible with your version of WordPress.”

8.Next, click “Install,” and then click “Activate.” The plugin dialog box will appear where you will enter your FTP credentials. The following is an example of what the FTP credentials will look like:

  • Hostname: cpanel.yourwebhostcompany.com
  • FTP Username: yourusername
  • FTP Password: yourcpanelpassword
  • Connection Type: FTP
  • FTP Server: ftp.yourdomainname.com
  1. Click Activate

10.Return to the “Plugins” page and scroll to the WordPress List Subscribe plugin, then click the “Settings” link just below the plugin name.

11.Fill in the “Content Options” form and click the “Update Subscribe Form Settings” button.

12.In the “Merge Variables Included” form select the fields you want to be included in your form.

  • Tip: Simple and personable forms get more signups.

13.From the WordPress Dashboard and select “Appearance,” then select “Widgets.”

14.On the left side of the page find the “MailChimp” widget and drag and drop it into a Sidebar section on the right side of the Plugins page.

15.Click: Save,” then “Close.”

Congratulations! You have just added a MailChimp signup form to your website. In my next article, we will discuss setting up an RSS-driven MailChimp campaign so that users that opt-in will automatically receive your latest communications.

Thank you for taking the time to read this article. If you have any comments or questions, please feel free to use the comments section below. We’d love to hear from you.

Diane Penny is a full-stack Web designer, author, and blogger. For more information on how to set up a professional website and stay up-to-date on current Web trends, use the “Sign-up” button above to subscribe to the "Tech Realm Newsletter."  You can also find some great video tutorials on Web design and development by subscribing to the Diane Penny Web Design YouTube channel.

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Image Citation:

News-634808_640. Geralt. Pixabay.com. Web. 29 Aug. 2018.


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